FREEDOM
by Aiyahla Lo'Qtus
A story of healing, awakening, and the transformation that sets us free.
“When we are free within,
we free the world.”
WHAT IF YOUR GREATEST WOUNDS WERE NOT MEANT TO BREAK YOU - BUT TO AWAKEN YOU?
In FREEDOM, I open my heart to walk you through the landscape of my life: from childhood trauma and deep loss, to an awakening so profound it led to global work through Free Free.
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WHY FREEDOM?
This Book Will Help You To:
Transform pain into power, learn how trauma or any suffering (big or small) became awakening in real-time
Remember your true self beyond fear, conditioning and limitation
Live the 16 Truths of Freedom in practical, spiritual and transformational ways
Create ripple-effect impact: when you free yourself, you free 7 generations before and 7 generations after you. Learn how to start your own mission of service for humanity, Mother Earth and all beings
Join a community of like-minded people choosing freedom, together
INSIGHT FROM THE BOOK
“Survival is not the same as healing. True healing cannot come from replacing what was lost; it only comes from turning inward, facing the wound, and allowing the Soul to guide us back into wholeness.”
Be among the first to receive:
Exclusive unpublished passages from the book
Early teachings from the 16 Truths of Freedom
Invitations to Aiyahla’s private live-gathering (pre-launch)
Updates on book launch, special editions & events
ABOUT AIYAHLA
Aiyahla Lo’Qtus is the founder of Free Free, an award-winning global ecosystem advancing consciousness, creativity, and innovation.
A speaker, writer, consciousness leader, and educator with a graduate degree in Social Justice from Harvard, Aiyahla has dedicated her life to transforming how we lead, heal, and create.
Before founding Free Free, she spent over a decade as an editor and creative director at Vogue, shaping cultural narratives around identity, purpose, and possibility. Today, her work is about freedom to all of humanity bridging consciousness, creativity and real world solutions to reimagine how when we free ourselves so we can create real solutions for a world that is hurting - from issues on mental health, climate, violence, critical thinking for digital spaces, youth confidence, and conscious leadership development across the world.
Her paradigm-shifting methodology has reached over 70,000 people globally and generated more than $70 million in social impact, while influencing leaders from Fortune 500 companies such as Google, Unilever, L’Oréal, PepsiCo, and Johnson & Johnson.
Aiyahla has delivered keynotes and transformational programmes at the United Nations, Harvard, Cambridge, Oxford, SXSW London, the Brazilian Congress, Davos, and the Skoll Forum, and has been honoured by Inspiring Women UN & Berkeley, Glamour, and Forbes for her pioneering work in conscious leadership and social innovation.
Transformed through the loss of her mother and the birth of her daughter, Aiyahla created a body of work rooted in quantum possibility, trauma healing, and identity reclamation, guiding thousands toward inner freedom and remembrance of their true essence.
In FREEDOM, she steps beyond the stage and into full vulnerability, offering not just her story, but a living invitation: to remember who you truly are, and to embody the freedom within you and become a catalyst to serve humanity, the Earth and all beings.
“This book is my offering to every soul remembering who they are.”
- Aiyahla Lo’Qtus
YOUR JOURNEY
THROUGH FREEDOM
FREEDOM is divided into three powerful parts:
1. The Traumas: the unspoken story of childhood, family, the wound that shaped me
2. My Becoming: the awakening that changed everything and gave birth to Free Free
3. The 16 Truths of Freedom: the living, breathing truths you can embody to live free within
Through this book, you’ll walk from pain to purpose, from disconnection to awakening, from survival to freedom.
“My awakening wasn’t a sudden event. It was a slow unraveling, a journey of loosening my egoic identity thread by thread.
My traumas had to be met, felt, and healed so that my ego could finally feel safe enough to release control over my personality, to step aside and allow me -
the Soul - to take the lead.”
PRE-LAUNCH GIFTS FOR
FREEDOM CIRCLE MEMBERS
Exclusive Audio Meditation: “Return to the Truth Within”
Receive an intimate guided journey with Aiyahla, a meditation to help you reconnect with your inner freedom
Freedom Journal (Downloadable PDF)
A beautifully designed companion inspired by the 16 Truths, a space for reflection, intention, and your personal transformationLive “Freedom Conversations” with Aiyahla
Invitation to virtual sessions where Aiyahla shares teachings from Freedom, answers questions from the Circle, and offers early access to in-person tour dates and book signing eventsBehind-the-Scenes Telegram Circle
Step inside the creation of Freedom with Aiyahla’s personal voice notes, intimate reflections, snippets from the book, guest conversations, and a real-time look at the journey from writing to releaseEarly Access to Freedom Events & Offers
Enjoy “early bird” invitations, special discounts, and first access to retreats, talks, and live experiences connected to the Freedom launch
WHAT AWAITS YOU
Pre-launch period
Exclusive content drops & join the FREEDOM communityBook pre-order opens
You’ll be first notified!Official release
Purchase links go live (print, eBook, audio)
Launch week
Live Q&A, celebration, community eventsPost-launch
Book club, immersive experiences, 16-Truths workshops
“You are Love.
Live life and make decisions through Love not fear, since love is the only truth, it reunites what fear has fragmented and distorted into further separation.”
RECOGNIZED BY & FEATURED IN
“It was extremely important and strong to learn about Free Free and its methodology. We face risky situations every day, dealing with violent, violated, traumatised people, etc. Raising our self-esteem and mental health is essential so that we can have a more conscious leadership for the hard work of every day. Free Free's work is essential, it reinvigorates us, it strengthens us. It's taking care of people, treating them in such a generous way. This work is extremely important.”
- Márcia Meirinho, Director of Woman Nucleus, Department of Justice
“The work Yasmine has done through Free Free is already remarkable. Pay attention in the future as she is a force of nature!”
- Dr. Joan Johnson-Freese, Department of Globalisation & National Security, Harvard University
“The Free Free workshop was wonderful, truly transformative for my life. From that moment on, my life changed. It was a real turning point. It changed in a way that's both explainable and yet unexplainable. I left that workshop deciding everything, giving me the courage to accept who I am, to accept how I am.”
- Thelma, Workshop with the Department of Justice SP
Trust the Freedom Within
I’ve taught Fortune 500 leaders, spoken at SXSW and Cannes Lions, collaborated with Harvard and Cambridge, and received awards from Forbes, the UN and Glamour.
Before founding Free Free, I spent 11 years at Vogue working with Rihanna, Kim Kardashian, Naomi Campbell and many more, yet feeling deeply unfulfilled. I had every girl's dream life, but that was just the appearance. After my daughter’s birth, I left it all to dedicate myself to this mission and brought my creativity with me. Only when I tuned into my true gifts and mission did fulfillment arrive.
From that space of trust, invitations flowed: speaking at Congress, working with the Department of Justice, coaching Fortune 500 CEOs, collaborating with Harvard, the UN and Glamour. When we trust, we become free. And more importantly, we don’t do it just for ourselves, we are Wild Flowers. Whatever we do affects everything around us. We do it for our children, our families, our communities, our countries, our world.
But to be honest, none of these accolades are what truly matter. What matters is that you experience the same freedom I live now - a Free Free world inside and out. That’s why I’m here: to invite you to trust the magic.
And yes… we can change the world.
FREEDOM was born from that same trust: a mirror, a guide, and a call to awaken the freedom that has always been yours.