Free Free partnered with the African Center at Harvard University to foster comprehensive personal and leadership development among young adults through the Free Free Methodology. This program is committed to cultivating self-aware and confident leaders capable of making significant societal contributions as part of a global community. Our aim is to empower students to recognize and fulfill their leadership potential. The Club is where initiatives like Free My Period came to life,  becoming a semi finalist at the Harvard innovation award.

At a governmental level, our seven-year partnership with Brazil’s Department of Justice has trained over 300 professionals and facilitated transformational programmes for over 20,000 survivors of violence. In 2025, we renewed this partnership for another 6 years. Attorney General Dr. Paulo Sérgio delivered a powerful speech about the transformative impact of Free Free’s creative work and how our bold approach and the Free Free Methodology has consistently delivered real results. Seven years of partnership are living proof of its effectiveness in creating change.

Free Free worked together with the program Maria da Penha Guardian, that acts in the protection and defence of women who been through violence, where with the Free Free Methodology we helped not only the victims, but also of those who take care of them, helping to build back their self-esteem and mental health through creative processes.

Supported by the Secretary of Education in Gambia Free Free implemented the Free My Period project, developed by the Harvard Free Free Club with innovative solutions for menstrual poverty in Gambia.

​​At Cambridge, we are collaborating with the Judge School, developing a programme of critical thinking for young people so they can create a more conscious relationship with the internet, avoiding manipulation and extremes.

We united forces with the UNFPA USA to generate awareness on their new #8BillionStrong research on safeguarding women’s reproductive rights. Under no circumstance should any woman be denied the right to make her own choices about her body or life.

We have created a Free Free University Club at Marangoni London where 20 students developed a platform where women can share their pains in an anonymous way. Our work with you universities is about  teaching students to have confidence and giving the leadership skills to become impact makers.

The Free Free Club for Schools is committed to empowering teenagers, especially girls, to become conscious leaders starting with themselves.By providing education on critical life skills such as self-esteem, challenging the myth of perfection, identifying and combating abusive situations, and promoting financial freedom, we aim to support students by providing them with the tools to start creating a meaningful impact in the world.

Free Free is the strategic partner for Unilever’s Dirt Is Good brand. Together, Free Free and Dirt Is Good we launched ‘Get Dirty,’ a project that challenges the myth of perfection and encourages everyone to break free from limitations, get outside, be brave and get dirty.
Here’s why this partnership is a perfect fit: Dirt Is Good encourages people to embrace messiness and imperfection, reminding us that the myth of perfection is just that—a myth. The initiative believes everyone needs the freedom to take risks, make mistakes, and learn from them.

Pepsico and Free Free united forces to bring awareness on Violence Against Women. We developed a campaign to the public together and also delivered keynotes to the factories, C-level and teams of the company impacting millions of people throughout.

Free Free founder and CEO Yasmine McDougall Sterea and Latin Grammy Award-winning musician and entrepreneur Seu Jorge joined forces to raise awareness and mobilise society understanding the importance of more equality in the household, as it mirrors the levels of security, prosperity, and stability of a country.

Unilever invited our founder to be the voice of their campaign It’s Not Luck, showing how successful women don’t reach success simply because they are lucky, but because they are competent. This campaign had the aim of challenging the imposter syndrome and help women take the leap and believe in themselves.

One of the biggest shame women and girls face is their period. This leads to misinformation and disinformation on the subjects that leave girls out of school and vulnerable to sexual abuse. When we normalise the cycles of our bodies, and know ourselves without shame, we are protected and free.

The #a_gente campaign, launched by Free Free + Department of Justice of São Paulo Gender Nucleus, unites men and women in the pursuit of a freer, more equitable world.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

In December of 2025 we will have the second edition of the Free Free Gala. A sacred celebration of everything we’ve created together, lives touched, systems shifted and freedom awakened. Hel in the heart of London, this intimate and powerful gathering brings together artists and changemakers to reflect, reconnect and rise.

An immersive experience into the Free Free methodology and a deep dive into your freedom journey. First edition coming soon!